Connie Pillon Author Blog

The primary purpose of business has been to make a profit. However, the pursuit of profit without equal consideration for people and the planet has led to overconsumption of natural resources, environmental degradation, and the violation of basic human/animal rights.

Companies that exploit people or the planet for short-term gain (often only to produce cheap, unhealthy products that pollute the environment and offer little value) are increasingly exposed and boycotted by today’s consumers.

Business relationships should lead to win-win outcomes, benefiting everyone involved—employees, consumers, communities, leaders, investors, and the planet. This is the art of sustainability.

Purpose-driven companies can use business to evolve the world by creating products and services that integrate a social or environmental cause into their brand identity, mission/vision statements, business practices, and marketing strategies. They can also network with other companies and suppliers that share a similar business philosophy.

Despite the more primitive aspects of human nature, such as greed and exploitation, we are capable of much more, both individually and collectively. We can expand our understanding of our interconnectedness and develop a mindset of unity.

Practicing empathy, ethics, mindfulness, and inclusivity offers significant benefits. Ultimately, each of us faces a choice about the world we want to create.

• The Power of Self-Awareness
• Self-Transcendence
• Conscious Leadership to Create a Better World
• Finding Meaning In Your Work
• The Life Coaching Philosophy